What is demi-fine?

Most jewellery asks you to choose between something that fades and something you are afraid to wear. There is a third option.

Fashion

$15 – 60

Thin plating over brass. Looks right for a month, then turns your skin green.

Velori

Demi-fine

$149 – 601

18k gold over solid 925 sterling silver. Real materials, made for daily wear, at a price that invites you to collect rather than covet.

Fine

$1,200+

Solid gold. Beautiful, and mostly living in a drawer because you are afraid to lose it.

Our story

Twenty years in the trade

After two decades in the jewellery world, we kept seeing the same problem: women forced to choose between gold-toned pieces that turned green within a month, and a solid gold band that cost a month's rent.

Velori exists for the space in between. Real materials, made to be worn every day, at a price that invites you to collect rather than covet.

Jewellery is the most intimate piece of art we own. It sits against our skin and carries our stories. Founder, Velori
Read our story


Solid 925 silver

Not brass, not steel. Every piece is built on a sterling silver core, then plated in 18k gold.

Made for every day

Designed to be worn, not stored. From the gym to the boardroom and back again.

Twenty years in

Founded by a jeweller with two decades in the trade, who got tired of the choice on offer.